In 2024, Petsure sponsored the Paul Lawrie Match Play as part of the Legends Golf Tour at Hanbury Manor Marriott Hotel & Country Club. As part of the sponsorship, I created a full set of boards and signage to bring Petsure’s identity to life at the event. The aim was to reinforce Petsure’s positioning as a brand for pet lovers, while offering practical value to visitors who attended with their dogs.

Petsure, now known as Petgevity, wanted to use the sponsorship to move beyond brand awareness and demonstrate its expertise as a pet insurance provider. The challenge was to design signage that went beyond logos and branding, giving dog owners a reason to engage with Petsure and see the brand as a specialist in pet care. The work had to balance event promotion with educational content and clear visitor guidance.

I designed a suite of boards that combined information, education, and promotion. The boards used Petsure’s bold colour palette, playful illustration details, and approachable typography to ensure consistency across all touchpoints. Each piece was designed for clarity and accessibility, making information easy to absorb in a live event setting.

The signage gave Petsure a strong, consistent presence across the course and turned the sponsorship into a pet-friendly experience rather than a traditional ad placement. The Legends Tour promoted the partnership as a highlight of the event, which helped position Petsure as a pet-first brand that brings genuine value to its audience.